Comfortable in creating both Indian and western designs, for men and women, Aki has registered his place in some of the most premium stores throughout India, in a short span of time. His clothes have a modest look, with a variation of texture and drape. His versatility and creative flair has made him a popular designer in Bollywood. He is a regular at the Lakme India Fashion Week and in 2002, he was appointed as the Design Director at Sheetal Design Studio and exactly a year after, he went international and started retailing at Zingara, at Cannes and St. Tropez. Not only has Aki Narula worked as a stylist for various fashion shoots and ad campaigns, he has also designed costumes for theatre and even a national award winning Bengali film.

In the recent past, Narula has also taken to designing lifestyle linen, candle stands and screens. His designs feature in some of the finest designer salons of the country, like Ensemble, Melange, Camelot, Ogaan, etc. His flagship store in Delhi caters to people who have a flair for wearing designer clothes. Aki Narula's creations can be seen in the following movies: Short Kut - The Con Is On (July 10, 2009), Kambakkht Ishq (July 3, 2009), Rab Ne Bana Di Jodi (December 12, 2008), Dostana (November 14, 2008), Bachna Ae Haseeno (August 15, 2008), Kismat Konnection (July 18, 2008), Tashan (April 25, 2008), Jhoom Barabar Jhoom (June 15, 2007), Don - The Chase Begins Again (October 20, 2006), Bluffmaster (December 16, 2005), Garam Masala (November 2, 2005) and Bunty Aur Babli (May 27, 2005).